SiteGPT vs AssistBot: Which AI Chatbot Platform is Right for Your Business? (2026 Honest Comparison)

If you're looking for an AI-powered chatbot to handle customer support, answer questions, and improve user engagement on your website, you've likely come across both SiteGPT and AssistBot.

Both platforms promise to help you build intelligent chatbots that understand your business, reduce support tickets, and scale your customer experience. But which one is actually better for your specific needs?

In this comprehensive comparison, I'll break down:

• Feature differences and capabilities
• Pricing comparison (spoiler: there's a significant difference)
• Setup and ease of use
• When to choose SiteGPT vs AssistBot
• Real use cases for each platform

Let's dive in.

What is SiteGPT?

SiteGPT is an AI chatbot platform that allows you to train chatbots on your website content, documents, PDFs, and other data sources. It uses GPT models to generate human-like responses based on your content.

Key features:

• Train on multiple data sources (website, PDFs, Notion, Google Drive)
• No-code setup and customization
• Embed via code snippet
• Customizable branding and tone
• Team collaboration features
• API access on higher plans

Pricing:

• Starter: $39/month (4,000 messages/month)
• Growth: $79/month (10,000 messages/month)
• Scale: $259/month (40,000 messages/month)

What is AssistBot?

AssistBot is a next-generation AI agent platform that goes beyond simple chat. It combines conversational AI with agentic capabilities - meaning your bot can not only answer questions but also take actions, display custom UI, and execute workflows based on user intent.

Key features:

• Train on unlimited data sources (website, PDFs, documents, databases)
• Advanced RAG (Retrieval Augmented Generation) with vector search
• Agentic actions - your bot can perform tasks, not just chat
• Custom UI templates - display cards, tables, lists, charts (not just text)
• Visual workflow builder - create complex automation without code
• User identity and context awareness
• Multi-language support
• API and webhook integrations
• Real-time conversation analytics

Pricing:

• Free: $0 (100 messages/month, 1 agent)
• Startup: $24/month (2,000 messages/month, 5 agents)
• Growth: $49/month (10,000 messages/month, unlimited agents)
• Enterprise: Custom pricing

Feature-by-Feature Comparison

1. Data Training & Sources

SiteGPT:

• Website crawling ✅
• PDF upload ✅
• Notion integration ✅
• Google Drive integration ✅
• Limited to plan-specific page limits (1,000-50,000 pages)

AssistBot:

• Website crawling ✅
• PDF upload ✅
• Database connections ✅
• API integrations ✅
• Unlimited pages on all paid plans
• Real-time data sync

Winner: AssistBot - More flexible data sources and no page limits

2. Customization & Branding

SiteGPT:

• Custom colors and styling
• Custom domain (on higher plans)
• Remove branding ($39/month add-on)
• Tone customization

AssistBot:

• Full CSS customization
• Custom domain on all plans
• Remove branding included (even on free plan)
• Tone, personality, and response style customization
• Custom UI components (cards, tables, lists)

Winner: AssistBot - More customization options included

3. Conversational Capabilities

SiteGPT:

• GPT-powered responses
• Context-aware conversations
• Fallback to human support
• Multi-language (automatic)

AssistBot:

• GPT-4 and Claude-powered responses
• Context-aware + user identity aware
• Fallback to human support
• Multi-language with custom translations
• Intent recognition and workflow triggering
• Custom UI rendering (not just text responses)

Winner: AssistBot - Next-gen capabilities beyond simple Q&A

4. Actions & Integrations

SiteGPT:

• Webhook support (on Scale plan)
• API access (on Growth plan and above)
• Basic integrations

AssistBot:

• Full agentic actions - bot can navigate pages, click buttons, open modals
• API calls and webhooks on all paid plans
• Calendar booking (Google Calendar, Calendly)
• Database queries and updates
• Custom actions via API
• Visual workflow builder for no-code automation

Winner: AssistBot - True AI agent capabilities, not just chatbot

5. Analytics & Insights

SiteGPT:

• Conversation history
• Message count tracking
• Basic analytics

AssistBot:

• Real-time conversation analytics
• User journey tracking
• Intent analysis
• Performance metrics (resolution rate, satisfaction)
• Custom reporting
• Export capabilities

Winner: AssistBot - More comprehensive analytics

6. Pricing Value

For 10,000 messages/month:

• SiteGPT Growth: $79/month
• AssistBot Growth: $49/month

Savings with AssistBot: $360/year (38% cheaper)

For getting started:

• SiteGPT: 7-day trial, then $39/month minimum
• AssistBot: Free forever plan with 100 messages/month, then $24/month

Winner: AssistBot - Significantly more affordable

Pricing Comparison Table

When to Choose SiteGPT

SiteGPT might be the better choice if:

1. You want a simple, straightforward chatbot - If you just need a Q&A bot without complex workflows or actions, SiteGPT's simplicity might appeal to you.

2. You heavily use Notion or Google Drive - SiteGPT has native integrations with these tools, making it easier if that's where your documentation lives.

3. You prefer a more established platform - SiteGPT has been around longer and has a larger user base.

When to Choose AssistBot

AssistBot is the better choice if:

1. You want more than just chat - If you need your bot to take actions beyond simple Q&A, AssistBot's agentic capabilities are game-changing.

2. You need custom UI for data - Displaying product catalogs, dashboards, or structured data in cards/tables instead of plain text.

3. You want visual workflow automation - Build complex, conditional workflows without writing code.

4. Budget matters - Save 38% compared to SiteGPT while getting more features.

5. You're building for growth - Unlimited agents on Growth plan vs SiteGPT's 2-bot limit means you can scale without upgrading.

6. You want user-aware interactions - AssistBot knows who's talking (name, email, plan) and can personalize responses or trigger workflows based on user identity.

Real-World Use Cases

E-commerce Store

With SiteGPT: "What's your return policy?" → Bot answers with text from your policy page.

With AssistBot: "What's your return policy?" → Bot displays a beautifully formatted card with policy highlights, shows a "Start Return" button that opens your return form, and asks "Would you like to check your order status?"

SaaS Platform

With SiteGPT: "How do I upgrade my plan?" → Bot explains the upgrade process in text.

With AssistBot: "How do I upgrade my plan?" → Bot recognizes the user, shows their current plan in a card, displays available upgrades with pricing comparison, and includes a "Upgrade Now" button that opens Stripe checkout.

Healthcare/Booking Business

With SiteGPT: "I need an appointment" → Bot provides your booking link.

With AssistBot: "I need an appointment" → Bot opens an embedded calendar, shows available slots, books the appointment directly, sends confirmation email, and adds it to your Google Calendar - all without leaving the chat.

Technical Comparison

Setup Time

• SiteGPT: 10-15 minutes (paste script, upload docs, configure)
• AssistBot: 5-10 minutes (paste script, connect data sources, done)

Customization Flexibility

• SiteGPT: Limited to provided options
• AssistBot: Full CSS access, custom workflows, API extensibility

Performance

• SiteGPT: Fast responses, GPT-3.5/4 based
• AssistBot: Fast responses, GPT-4 + Claude Sonnet based, better context understanding

Developer Experience

• SiteGPT: API on Growth+ plans, webhooks on Scale
• AssistBot: Full API on all paid plans, webhooks included, extensive docs

Migration: Switching from SiteGPT to AssistBot

Thinking of making the switch? Here's how:

1. Export your data from SiteGPT (or just re-crawl your website)
2. Sign up for AssistBot (free plan available)
3. Connect your data sources (website URL, upload PDFs)
4. Customize your bot (style, tone, workflows)
5. Replace the embed code on your website
6. Total time: ~30 minutes

Bonus: If you're currently paying for SiteGPT Growth ($79/mo), you'll save $360/year by switching to AssistBot Growth ($49/mo) - and get more features.

Bottom Line: Which Should You Choose?

Choose SiteGPT if: You want a simple, no-frills Q&A chatbot and budget isn't a concern.

Choose AssistBot if: You want a modern AI agent that can actually take actions, display custom UI, automate workflows, and scale with your business - all while saving money.

For most businesses, AssistBot offers significantly better value - you get next-generation agentic capabilities, custom UI, visual workflows, and better pricing.

Try AssistBot Free

Ready to experience the difference? AssistBot offers a forever-free plan with 100 messages/month - no credit card required.

👉 Start building your AI agent free

Or if you have questions, our support team (powered by AssistBot, of course) is here to help!

Last updated: January 2026

Related articles:

• How to Add an AI Chatbot to Your Website (Complete Guide)
• Building AI Agents vs Traditional Chatbots
• Reduce Customer Support Costs by 60% with AI